Amazon is one of the biggest digital marketplace in almost all over the world as on date. The buyer gets his desired things through Amazon Search Engine Optimization evaluation results.
Amazon evaluates the search engine results through its algorithm. This underlying search engine is known as A9. It has multiple parameters to compute the relevancy of all the products those are stored in Amazon database. It also takes into account the search queries as enters by the buyers.
How does it work?
- Amazon has a Search Result Page. It categorize the products. Products are displayed on the result page by List View or Gallery View.
- Amazon provides an imperative category to the Sponsored Products. These are scattered at different places in different pages.
- Amazon has Search Filters at various stages such as product category, seller rating, method of shipments, product’s colour and brand, condition of the product. These filters understand the products and it qualifies the product to be displayed in the subset of query. It depends on the degree of optimization.
How are a search query and a URL connected?
The parameters those are connected are:
- Keywords entered by the buyer.
- Node or the specific ID number of Amazon category.
- Brandtextbin comparing the parameters of different products.
How Amazon Search Engine Ranking takes place?
Amazon has its own search engine. It has its own SEO. Right strategies adopted by sellers improves the ranking of the product, resulting into maximum sales. Right strategies adopted can bring the product on first page of the search results, where majority of trade takes place.
What is Amazon’s A9 algorithm?
A9 is the algorithm that ranks Amazon’s products, based on keywords, queries pr key terms as entered in the search box. It ranks the products based on:
- Relevance of search queries or the keywords.
- Customer’s preferences and their behaviour.
- Quantity of the searched product purchased.
The Explicit group in product ranking takes care of:
- The price of the product that has to be competitive.
- Supply and stock position of the product.
- Text Relevance of the product through its title and description.
The Inexplicit group in product ranking is responsible to measure:
- Quantum of sales when the sales starts. Higher quantity of sales takes the product on top and becomes successful on Amazon.
Desirable factors influencing the product ranking in Amazon:
These are,
- an attractive product’s image,
- Title of the product that can optimize the product,
- competitive price of the product,
- positive reviews and rating of the product,
- clear product’s description,
- attractive product’s title,
- description of superiority of the product.
What to do to improve product ranking on Amazon?
- Give proper Amazon Product Title giving brand, product, material, quantity, and colour of the product.
- Give the best Keywords for the product. Use keywords of top selling products in that category.
- Give a competitive price for all identical products in Amazon. Lower prices attract more customers.
- Give attractive images of the product. A good picture is better than a thousand words.
- Give correct and proper product description for Amazon, highlighting the positive points of the product.
- Give Amazon product features in bullets.
- Give proper information about stock availability of the product.
- Give product’s backend search keywords that could not be fitted in the product description or the title.
- Give all positive product reviews and ratings of the product for the viewers.
- Give FBA for the product to improve visibility on Amazon SERP and to win Buy Box.
Apart from all these, you need to keep up with the trends and updates of algorithms to optimize your product on the list. Blazeontek is a big professional help if you are not finding the proper results.
Refer to the Amazon SEO website