What is E Commerce SEO?
Ecommerce SEO helps in making your online store more visible in the search engine results pages or SERPs. Consumers are searching online for the products they want to purchase online. That time your online stores become visible first because you rank high on the Google search engine and hence can draw more traffic to your web site.
SEO is much cheaper than paid search to get traffic to your web pages. SEO also does not have hazards such as ad blockers and ad blindness as paid search does have. You will always want to optimize for search.
Ecommerce SEO includes optimizing your headlines, product descriptions, internal link structure, meta data, navigational structure for search and user’s experience feedbacks. You can have separate pages for every single product you sell online that will draw traffic from searches on search engines.
But beside pages for each product, SEO also enhances non product-oriented pages on your website such as, Home Page, About Page, FAQ Page, Blog Pages, Help Centres, and contact pages.
You need to create keywords for these pages. You can also create related keywords. There are tools available to help you find the right keywords for these situations.
Why SEO for Ecommerce important?
You need to have customers for your online business. This you can have only when visitors visit your website while searching for the products they want to purchase online. Google searches need to generate traffic to your website. For this your website has to appear in the SERPs. Qualified ecommerce customers look for product comparisons, options and other related information to make their decisions.
Here SEO comes for your help. It provides you ways to reach to your targeted audience. And you need not pay anything for it. Once there is traffic to your site, your site automatically becomes popular and draws new customers to your web pages.
How to do SEO for your Ecommerce business?
- Keyword Research: You have to identify the high value search items that is mostly searched by your potential customers. You can do it through keyword research, and you can do it in several ways.
Ecommerce keyword research is different from otherwise generalised keyword research. For ecommerce business, you have to rank for commercial keywords. These keywords must have buying intent.
You may have to adopt similar process to find commercial keywords for both Google and Amazon search engines. Long tail keywords should be best avoided. Long keywords are specific, gives less competition and higher conversion rates.
Your search for keywords should pay attention to volume of search, the competition, relevancy of your products, and the buyers intent.
- Site Structure for Ecommerce: The site structure should be simple. But it should be easy to scale. And each page should be a few clicks away from your home page.
- On Page SEO for E Commerce: You should have Product Category pages and Product pages separately. You need to choose the right URLs and reduce thin content pages with big product descriptions.
- You should use Latent Semantic Indexing Keywords: They are related to your main keywords. You can get traffic from both the keywords.
There are many more things to do with Ecommerce SEO. Technical SEO, Link Building, Content marketing for ecommerce etc. But you may start with these basic steps first.
Refer to the Searchenginejournal website