It is really important to you to know everything possible about your topmost local competitors on search engines. It hurts you bad if they out rank you and you must know ways to outrank them to remain on top in business.
Why is it so important to you for your business?
You may not find it worth giving a second look. You may ignore your competitors. But it will cause loss to your business. You can know about many important things with Competitive Analysis for local SEO:
- Details about the competitor who is at the top of the rank.
- Reasons that is taking the competitor to the top of the rank.
- The place where the topper have targeted his strategy.
- The amount of efforts they have put to come on top of the ranking.
- How and when you can outrank the topper.
If you are able to know as to how the top most competitor has achieved this position to rank on the top locally, you can outrank him and be the best even in the most competitive search environments.
You have to know about your local competitors:
Competitors in local SEO are different than competitors in national SEO. National SEO is big business having an extra-large stock of keywords. But you do not need more than 20 or 30 keywords when you look for competitors at local level.
Local SEO is about a network of small businesses in a limited area. It can support a small network of local businesses. It may be physical goods delivery, offering services or dealing with a franchisee. It does not need SaaS or any Cloud based architecture as in a national SEO or in a top national eCommerce website network.
Local businesses deal with local population mainly. It remains confined to local community. The opportunities for goods delivery or any repair service etc are limited in local business in the community.
Therefore it is easy to discover a competitor in a local Physical community and it is because the local SEO is limited. You can know about the first in the rank just by knowing 5 to 10 core key words.
But local SEO becomes difficult when there is more than one location for the business. Every location has different issues in that case. Smaller number of keywords becomes troublesome with the complexities of local search.
How to conduct competitive analysis for local SEO?
Here, local keyword search visibility analyses the local SEO through the three local ranking factors:
- Comparison of proximity. – The proximity of your competitor’s location may be an important factor for making them number one in business. Distance matters in the assessment of local SEO in a specific marketplace.
- Assessment of optimization of Google Business Profile. – It is the most important issue for local SEO. You have to consider the name, primary category with other categories and reviews. These are directly visible in the profile. You have to consider description of business, photos, Questions and answers, services, products, and related posts. These matter in determining the local SEO.
- Analysing the content on page. – On page content optimization is important for analysing local SEO. The appearance of website of number one matters. Homepage and Location Page must be impressive and high level informative.
The local strategy is unique to its marketplace that includes the competitors. Content optimization through linking is important. Competitor analysis determines the task that makes the biggest impact.
Refer to the SearchEngineland Website