India, moreover, the entire world suffered a huge recession during the past some years. The business world suffered enormously, and the jewellery business was on the top of the list. The jewellery business needs a vast amount of wealth and the younger generation now is not capable to meet such a demand for money to purchase gold, diamonds or emeralds. So, they are not interested.
As the financial condition improves, the younger generation is again looking back to purchasing jewellery, as gifts and as investments. But they may not have enough time to go offline shopping. This has made the jewellery industry resort to E-commerce and develop good websites. The new generation of customers is more accustomed to shopping through E-Commerce and they have welcomed this change in the Jewellery industry.
The jewellery industry has also immensely benefitted by adopting E-Commerce. Their websites are being visited by their customers and they are able to make their choice from the comfort of their homes. Their products are reaching a much wider audience and are resulting in a better offline business also.
How should the websites of the Jewellery industry be?
Websites talk about the business infrastructure, the glamour of the shop, the product range with visual details and the innovation in designs to attract the customers. But jewellery is an expensive product and needs to be technically explained, to make the customers believe that their investments are safe and are going to be appreciated with time. So, technical details of the products are very important in the website as it provides credibility to the product and assures the customer about the safety of their investment. Technical details are more important than anything else to the customer as it proves the genuineness of the product to assure the customer that their investment is safe and secured.
Templates for Jewellery E-Commerce websites:
A good and professional template for jewellery e-commerce websites covers everything that an online customer looks for. This website should at least have jewellery inventory software, a detailed description of the products, top quality photographs, a detailed about us page, a page for terms and conditions, details of customer service, and details of available payment options.
There are many such professional companies offering templates for a website for jewellery e-commerce businesses. Companies claim to have 461 jewellery websites and themes for a very nominal price.
Jewellery websites need high-class UI and UX to make website designs. It should have minimalistic designs, minimum white space, responsive layouts, bespoken designs, mouse over effects, trust-building high end looks, and details.
Best E-Commerce Development Platform:
Big Commerce has earned the reputation to be the best overall e-commerce platform. It has a robust product search ideal for large retail brands. Online customers get a good choice here.
There are many excellent e-commerce development platforms available in the market. Shopify, Wix, Big Commerce, Magento, WooCommerce, Prestashop, Squarespace, and Big Cartel are some doing very good business in India.