Social media is to become more influential in the year 2023. There are so many of them in the market and they have lost their credibility due to fake news. Many of these social media platforms have introduced new features for making social commerce more strong and take strong community building initiatives this year. These changing behaviour of social media platforms influence your marketing strategies. A keen observation of these changes helps you to stay ahead in competition in business.
You need to determine which social media platforms is best for selling your product by paying attention to certain factors. You need to focus on certain statistics to make your decision. These are Demographic Statistics, Usage Statistics, Engagement Statistics, Business Statistics, Ads Insight, Top Brands, of the respective social platforms.
Facebook Statistics:
- Demographic Statistics of Facebook is very encouraging. It has 2.96 billion monthly active users; it is the third most visited website globally.
- Usages Statistics of Facebook says it has 1.98 billion people logging in into Facebook daily.
- Engagement Statistics of Facebook says it has more than 1 billion stories posted daily, and 1.8 billion people interact in Facebook monthly.
- Business Statistics of Facebook says more than 200 million business use applications of Facebook with 250 million Facebook shops worldwide.
- Ads Insights of Facebook says that 2.11 billion individuals are reachable through Facebook advertising. It has more than 10 million active advertisers in 2023 till now.
Instagram Statistics:
- Demographic Statistics of Instagram says it has more than 1.22 billion monthly active users.
- Usages Statistics of Instagram says it shows a negative growth by 5.47% in 2023.
- Engagement Statistics of Instagram says it has about 5000 followers, showing an increase of 80% in the users.
- Business Statistics of Instagram says more than 25 million businesses use Instagram to promote their products and services.
- Instagram Ads of Instagram says that it can reach to 849.3 million users having more video ads than photos.
Pinterest Statistics:
- Demographic statistics of Pinterest says that it has 445 million monthly active users with 75% of users are from outside US.
- Usage Statistics of Pinterest says that it has more than 2 billion searches every month and people watching 1 billion videos on Pinterest in a day.
- Engagement Statistics of Pinterest says it outperforms other internet trends by 21% each month. 60% users log on to view pictures on Pinterest.
- Business Statistics of Pinterest says it sends 33% more traffic to e commerce website when compared to Facebook.
- Ads Insight of Pinterest says that about 61% of users purchase products after seeing an ad in Pinterest.
Twitter Statistics:
- Demographic Statistics of Twitter says that it has more than 368 million monthly active users.
- Usage Statistics of Twitter says that an average Twitter user spends 10 minutes on Twitter every day.
- Engagement Statistics of Twitter says that it is the 15th most popular social network platform.
- Business Statistics of Twitter says that Twitter users use this platform for brand research.
- Ad Insights of Twitter says that it costs lowest per mile of all major social
LinkedIn Statistics:
- Demographic Statistics of LinkedIn says It has more male viewers than female viewers. It has more than 17 million opinion leaders.
- Usage Statistics of LinkedIn says that it has more than 875 million users worldwide.
- Engagement Statistics of LinkedIn says that it provides about 22% traffic from search alone.
- Business Statistics of LinkedIn says that it has more than 57 million companies listed on this social platform.
- Ad Insight of LinkedIn says that it can make your advertisements reach to 790.4 million people.
TikTok Statistics:
- Demographic Statistics of TikTok says that it has a worldwide users of more than a billion every month.
- Usage Statistics of TikTok says that an average user spends about 19.6 hours every month on TikTok.
- Engagement Statistics of TikTok says that more than 1 billion videos have been viewed every day on this application.
- Business Statistics of TikTok says that consumers on TikTok has spent $2.5 billion globally.
- Ads Insights of TikTok says that it has an ad reach of about 885 million people.
YouTube Statistics:
- Demographic Statistics of You Tube says that it has about 2.6 billion active users per month.
- Usage Statistics of You Tube says that it has people watch over a billion hours of video and generate billions of views on You Tube every day.
- Engagement State of You Tube says that it has a growth of 270% of video watchers over past one year.
- Business Statistics of You Tube says that it has 8.7% of total TV usage.
- Ads Insight of You Tube says that it generated over $ 7.96 billion advertising revenue in the fourth quarter of 2022.
If you are in any business, social platforms are going to help you immensely. You can contact Blazeontek if you are in need of any professional help to promote your product or service on any of these social platforms.
Refer to the Social Media Statistics Website